For additional information check out www.shootingstarmediainc.com

American Track & Field magazine is the only magazine whose marketing strategy is the same as its editorial strategy--that is, to help the sport of athletics and those professionals who serve it to broaden the base of participation and to deepen the involvement of those already participating. Our readers purchase products not only for themselves, but for the teams that they coach. With an average high school team size of 51, and college size of 38, you can see the influence.

The key to understanding the 30,000 coaches who read our magazine, cover to cover is that they are dedicated to their profession. Here is what we know about them:

Average age is 39

Average time coaching is 15 years

77 percent coach high school 12 percent coach four year college 8 percent coach community college 4 percent coach clubs

22,000 coach both cross country and track & field

2,000 coach cross country, indoor and outdoor track & field

16,000 coach either outdoor track & field or cross country only

68 percent of our coaches are male

32 percent of our coaches are female

88 percent note their profession as professional or managerial

94.5 percent run themselves

95.5 percent only recommend products that they themselves have used

74 percent tell AT&F that they not only recommend but decide on their major team purchases

38 percent tell AT&F that they do their major purchases through team dealer catalogs

57 percent-and this number has stayed constant since 1989!--are dissatisfied with the knowledge of their local retailer on footwear, and track & field equipment

The average high school/college track coach/xc coach sees their athletes six days per week, 46 weeks per year, for an average workout time of two hours, fifteen minutes per day.

The average time spent reading AT&F the first time around is one hour, thirty minutes.

AT&F coaches refer to American Track & Field an average of five times during the year.

60 percent of AT&F subscribers keep AT&F for over three years, 32 percent save the issues for an average of 7 years!

And finally, if you add up the coach subscribers to Scholastic Coach (9,000) and Track & Field News (6,000) who identify themselves as track coaches, you will reach just more than one third of the subscribers of American Track & Field magazine! We are happy to provide our U.S.P.S. postal receipts to show our actual circulation!

American Track & Field is the largest coaching magazine in North America, with subscribers in 203 countries! 94 percent of high school track and cross country athletes tell us that they rely on their coaches for product information-don't miss the ten percent who influence the 90 percent! The readers of American Track & Field magazine!

updated January 2007

Advertising Rates/Contact Information
A complete media kit for 2007, plus a complete editorial plan for 2003 can be downloaded at www.shootingstarmediainc.com

American Track & Field is a proudly represented by the Running Network, LLC.,www.runningnetwork.com

To contact our Publisher, please email ssmadvert@gmail.com or call Larry Eder at 608.239.3785. ---