La Jolla, CA - British sportswear firm UK Gear has won the contract to become the official training shoe provider for the United States Air Force Academy (USAFA).

First discovered by US soldiers during tours of Iraq and Afghanistan, UK Gear training shoes became a much sought after item as UK and US troops traded belongings. Famous for being designed and developed by The British Army, UK Gear's training shoes were recognized for their high performance, durability and comfort in difficult conditions.

As troops returned home to America, the reputation of UK Gear's tough shoes grew and they soon became available at several US Navy, Marine Corps and Army Exchange locations, as well online at www.ukgear.com.

Fitness is paramount to the USAFA and having the best physical training equipment is essential to their fitness routine. The decision to wear the PT-03 Running shoe and GT-02 Multisport training shoes that are designed and tested by military for military ensures this.

David Hinde, Founder of UK Gear said, "We're delighted to be working with the USAFA, an organization that takes fitness seriously and will really put our training shoes to the test. It's our ambition to be the brand of choice for the true fitness consumer and now with the United States joining the British Armed services wearing UK Gear, we have made great steps forward in realizing that goal."

UK Gear was created in 1993 as a designer and supplier of sports gear for cricket and rugby. UK Gear has developed a reputation for producing high performance competitive gear for some of the world's top athletes and sports teams. UK Gear training shoes are the world's first commercial products to be developed in association with the British Army's Physical Training Corps and are now standard gear for over 100,000 soldiers all over the world.

For more information, visit www.ukgear.com