Nike leads the way with 60 percent of the marketplace
Fort Atkinson, WI - A recent survey conducted by American Track & Field Magazine revealed a solid year for track spikes sales in 2003, including marketplace shares from 11 notable companies.

"It's great to see such diversity in the track spike industry," said Larry Eder, ATF Publisher. "Its also worthwhile to note that 8 percent of the spikes sold were from private brands and from a global standpoint, another 5.5 percent were from Chinese brands."

In 2003, over 760,000 pairs of track spikes were sold, netting $34,560,000.00 in income, with the average pair of spikes costing $48. The following is a percentage breakdown of track spikes sold by company:

Nike - 60.4% Diadora - 0.69%

Adidas - 11.1% Kelme - 0.69%

Asics - 8.3% Puma - 0.416

Reebok - 6.9% Saucony - 0.416%

New Balance - 2.7% Fila - 0.013

Brooks - 0.69% Other - 7.685%

"Half of all track spikes sold in 2003, were sold via mail order," said Eder. "The largest purveyors of track spikes in 2003 were Eastbay, First to the Finish and Venue Sports."

American Track & Field is a professional publication dedicated to the improvement of both the image and the performance of American athletes in the disciplines of track and field, cross country, and race walking. ATF takes a grassroots approach to improving the quality of coaching to the 1.51 million serious athletes in these disciplines by becoming the source of training information. For more information, please visit www.american-trackandfield.com.