ATLANTA, GA - Russell Corporation (NYSE: RML) announced
today it has signed an agreement to acquire Brooks Sports, Inc. for
approximately $115 million. Brooks' sales for 2004 are expected to be
approximately $95 million and the acquisition is expected to be
accretive to Russell's 2005 earnings. The all-cash transaction will be
funded with proceeds from Russell's existing credit facility.Brooks is a leading global provider of performance athletic footwear,
apparel and accessories to running enthusiasts worldwide. Its products
are sold predominately through specialty running stores and other retail
outlets specializing in high quality, performance running products.
Approximately 25 percent of Brooks' revenues are generated
internationally from 26 countries.
The transaction, which is subject to regulatory review and other
customary conditions, is expected to be completed by early January
2005.
Expanding Position in Performance Athletic Products
"This is a continuation of our strategy to expand our position as a
leading, authentic sporting goods company," said Jack Ward, chairman
and CEO. "The addition of athletic performance footwear strengthens
Russell's position in the sporting goods business. We believe that this
acquisition, just as our other recent acquisitions, is an investment in our
future growth."
"Brooks' position as a leader in performance running products will
provide a broader platform for Russell as we continue to expand our
position in performance athletic products," added Ward. "Like Russell
Athletic, Bike, Moving Comfort, Huffy Sports, AAI and Spalding, Brooks is
an authentic performance brand with a long history in the sporting
goods business. Product excellence, outstanding customer service and
grass-roots marketing have helped Brooks steadily gain market share to
become one of the most respected brands in the running industry
today."
A pioneer in the athletic footwear industry since 1914, Brooks is
respected for a long lineage of breakthrough product technologies,
including HydroFlow, Progressive Diagonal Rollbar (PDRB), and the
use of Ethylene Vinyl Acetate (EVA) in footwear, as well as Vapor-Dry,
Aireplex, and other technical fabrics in apparel. Headquartered near
Seattle, Brooks employs 165 worldwide.
"We are very pleased that Russell Corporation will be Brooks' new
owner," said Jim Weber, president and CEO of Brooks. "Russell
understands the athletic industry and the specialty store environment,
and they believe passionately in the Brooks brand, strategic vision, and
plans for growth."
"Russell enthusiastically supports Brooks' dedication to continue
providing best-of-class customer service and products to our partners
and customers," continued Weber. "We look forward to investing more
in key areas that support Brooks' brand growth, including systems and
marketing."
"While Brooks certainly has had a long, successful history, we believe
that the company continues to have significant growth potential," Ward
said. "Additionally, we believe Brooks has growth opportunities with
Russell through a variety of avenues, including leveraging our team
track business with high schools and colleges, and expanding Brooks'
apparel business."
Russell Corporation has a long history in the athletic market. It
expanded its presence in the sporting goods market with the 2002
acquisition of one of the first women's performance running apparel
brands, Moving Comfort, the 2003 acquisitions of Bike Athletic and
Spalding, and its acquisitions this year of American Athletic and Huffy
Sports.
About Russell Corporation
Russell Corporation is a leading branded athletic and sporting goods
company with over a century of success in marketing athletic uniforms,
apparel and equipment for a wide variety of sports, outdoor and fitness
activities. The Company's brands include Russell Athletic(R), JERZEES,
Spalding, AAI, Huffy Sports, Mossy Oak, Bike, Moving Comfort, Dudley,
Sherrin, Cross Creek and Discus. The Company's common stock is
listed on the New York Stock Exchange under the symbol RML and its
website address is www.russellcorp.com.
About Brooks
Brooks Sports, Inc. is a leading running company that designs and
markets a line of performance footwear, apparel, and accessories in
more than 26 countries worldwide. Brooks was founded in 1914 and is
headquartered in Bothell, Wash., near Seattle. The company's mission
is to inspire people to run and be active by creating innovative gear that
keeps them running longer, farther, and faster.