BOTHELL, WA - Brooks Sports, Inc., a leading running
company headquartered in Bothell, Wash., today announces sports
merchandising maven and running legend Mark Nenow joins Brooks as
vice president of global footwear merchandising.Bolstering Brooks' executive management team, Nenow arrives with
more than 20 years of industry experience and a decorated track record
both in and out of the office. His professional history boasts an
impressive and robust list of sports marketing and product line
management experiences with brands such as Nike Inc. and Asics Tiger
Corporation, while his running career shines with World and American
Records in the 10,000 meters.
Nenow joins a passionate team of running footwear designers,
developers and advanced concepts professionals. His principal area of
focus includes managing global merchandising and business planning
of all Brooks' footwear from the product brief stage through introduction
into the marketplace.
"Mark is an exceptional addition to our Brooks team on so many levels,"
said Jim Weber, president and CEO of Brooks. "With his professional
background and personal running accomplishments, he'll give us
unique insight and seasoned guidance toward global planning,
development and merchandising of our entire performance running
footwear collection."
Prior to his Brooks appointment, Nenow served as global footwear
product director for Nike's ACG footwear division. Before assuming that
position in 1996, he held various product line management and
marketing positions for Nike's Running, Trail Running, Distance
Running, and Track & Field divisions.
Preceding his extensive tenure at Nike, Nenow spent three years with
Asics as a category business planner in the Running division, and
earlier a sports marketing and promotions manager for its Running,
Racing and Track & Field division.
In addition to aforementioned career moves, Nenow served as an
athlete contract consultant to athletic footwear and apparel companies
including Nike, Puma and Asics, as well as to other notable consumer
product companies such as Levi Straus, Pepsi, IBM and Kodak.
Rounding out his running resume, Nenow also worked in various
running specialty retail stores through the years, connecting directly with
Brooks' core customers on the floor level to best ascertain their
performance gear needs.
About Brooks
Brooks Sports, Inc. is a leading running company that designs and
markets a line of performance footwear, apparel and accessories in
more than 40 countries worldwide. Part of the Russell Corporation
(NYSE: RML), Brooks was founded in 1914 and is headquartered in
Bothell, Wash., near Seattle. The company's mission is to inspire people
to run and be active by creating innovative gear that keeps them running
longer, farther and faster. Visit www.brooksrunning.com for more information.