Monte-Carlo - The IAAF is delighted to announce a
significant advance on broadcasting coverage across the
USA for our premier global competition, the IAAF World
Championships in Athletics, including Osaka 2007 and
Berlin 2009.
The significant increase in accessibility of athletics' premier
global event across the USA comes from a combination of
free-to-air, cable and internet TV agreements.
NBC will provide Saturday and Sunday coverage, for an
average of 6.5 hours of free-to-air terrestrial TV, at each of
the World Championships. In addition, NBCSports.com will
provide delayed on demand coverage at each of the World
Championships.
Owned by General Electric, NBC is one of the leading
terrestrial broadcasters in the USA, and this deal enhances
their showcase of the best track and field in the world, as
they are already the USA rights holders for the Olympic
Games.
In total, VERSUS will screen a minimum of 50 hours of
Athletics coverage from each of the 2007 and 2009 World
Championships (original and replay). The network's deal
also includes live coverage of the 2008 World Indoor
Championships.
VERSUS is one of the fastest growing cable channels in the
USA, and currently supplies 71 million homes, with the
expectation of continued growth over the next several years.
WCSN (World Championship Sports Network) will deliver
through their website WCSN.com every hour of the World
Championships in Athletics in 2007 and 2009, as well as
the 2008 World Indoor Championships, live and will make
the content available to viewers on WCSN's website as a
video on demand product shortly after the competition is
completed each day, together with clips capturing the key
moments from each day's competition.
In 2005, WCSN, the country's premier multi-platform
network dedicated to creating a 24/7 destination for
interacting with and viewing athletics, for the first time ever in
the USA, broadcast every hour of the World Championships
in Athletics.
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IAAF President Lamine Diack, welcoming the package of TV
deals for the USA, achieved in cooperation with Dentsu Inc.,
who are the IAAF's exclusive worldwide partner responsible
for the exploitation of their commercial rights, said: "This is a
truly groundbreaking agreement for the premier event of our
sport. I use the term 'groundbreaking' specifically because
while our World Championships have been shown before in
the USA across the three mediums of terrestrial, cable and
internet, the synergy of the coverage provided by three such
important players in the US TV market will give the 2007
and 2009 IAAF World Championships in Athletics a greater
than ever impact in households across the USA."
"This deal further reconfirms that Athletics is the Olympics
number one sport, and as such is naturally attractive to the
USA which is the most successful nation at both our sport
and in the Olympic Games as a whole."