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The New AT&T and USA Track & Field Announce Details of Official Partnership
January 6, 2006 Courtesy of USATF
The new AT&T and USA Track & Field announced Tuesday that AT&T,
as an Official Partner of USA Track & Field (USATF), will immediately
begin providing significant financial support, products and services to
aid in the training of America's top track and field athletes. This
partnership is in conjunction with the recently announced sponsorship
by AT&T of the U.S. Olympic and Paralympic Teams.AT&T will serve as the official telecommunications services partner of
USA Track & Field through the 2008 Olympic Games in Beijing, China.
With this sponsorship, AT&T becomes title sponsor of the USA Indoor
Track & Field Championships (2006, 2007 and 2008) and the USA
Outdoor Track & Field Championships (2006 and 2007). AT&T will also
serve as event sponsor for both the Nike Prefontaine Classic (2006,
2007 and 2008) and Penn Relays (2006, 2007 and 2008). And in 2008,
AT&T will serve as a sponsor of the U.S. Olympic Team Trials - Track &
Field. "We're very pleased that the new AT&T can be a proud supporter of the
USA Track & Field team," said Ed Whitacre, chairman and chief
executive officer of AT&T. "This is the world's premier track and field
team, and we are a global leader in communications, so we know we
are each in good company. We are excited that we can extend our
support of our nation's Olympic and Paralympic athletes with this
partnership." "All of us at USA Track & Field are excited to begin our partnership with
the new AT&T," said USATF CEO Craig Masback. "AT&T has clearly
demonstrated its commitment to the Olympic Movement and the road to
Beijing through its support of the Visa Championship Series, our USA
Indoor and Outdoor Championships and the U.S. Olympic Team Trials -
Track & Field." Today's announcement is the latest step in the AT&T efforts to help U.S.
Olympic and Paralympic athletes and hopefuls compete. AT&T will
serve as the Official Telecommunications Services Partner of the U.S.
Olympic and Paralympic Teams for the upcoming Olympic and
Paralympic Winter Games in Torino, Italy, that start on Feb. 10, 2006,
and the 2008 Olympic and Paralympic Games in Beijing. The
sponsorship with the USATF is a key element in the AT&T commitment
to support the new brand with the most extensive multimedia advertising
campaign in the history of AT&T.
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