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ATF Newswire: BorderChallenge Cancelled

By Larry Eder
ATF Newswire, Vol. 10, no. 31
BorderChallenge Cancelled
September 5, 2007

Dear ATF Readers,

As we reported earlier in the year, the BorderChallenge (BC) was to add the landscape of post-season opportunities for prep cross country runners. There is the dream and the reality. The reality of these events is that, there is a lot of hard work from many people, and lots of support and lots of money involved to do them right. Many, many times, those requirements are underestimated.

As the publisher of American Track & Field, I saw the BC as a news item, just as I see the Nike Team Nationals (NTN), and FootLocker races. I also allowed them to run ads, like I do the two others, and I also supported the event on the web, as I do the two others.

I am thankful that Aron Taylor, President of the BorderChallenge, took the time to write the following note (see below) to explain the cancellation of his event. There is no disgrace in canceling an event. Sometimes things work and sometimes they don't.

It does put the quality and importance of the events that work, the Nike Team Nationals into a whole other perspective. The NTM, which grew out of the NIke Border Clash, is singularly the most significant event to happen in high school sports in the last decade. The support given to make the event what it is would cost even more than the nearly two million a year that Nike puts into this event.

But take a moment and think about this: when you see a great runner racing well, you do not consider all of the work that has gone into that great performance? To put on an event, at the national scale like the NTN, requires that support from a team, both physically and financially, and that cannot be underestimated. The team that Josh Rowe has assembled at Nike (which includes now former fellow Madisonian Pascal Dobert) will continue to give us exciting news about NTN for 2007. That hard work should never be underestimated. There are lots of moving parts and requirements for a large event, and the BC, as the following letter tells us, was not able to fulfill. Making the right decision, the Border Challenge was cancelled. We wish Aron well.

______

Larry,

You have been such a major part of the success of this event. I have been hit with circumstances beyond my control or ability to overcome. Financially we received a blow that presently we can't overcome. Below is a letter released today. Thank you and I am saddened tremendously. Aron

_____

September 4, 2007

To Whom It May Concern:

I would like to thank the many supporters and advocates of the BorderChallenge Championships. You know who you are and the perspective impact your efforts have made on making a dream a reality. Without you the realization of such a massive undertaking and endeavor would never have occurred. To you... Thank You.

BorderChallenge was and is about making a system for a sport I passionately love more fair, equal, and making it more personal to the high school cross country athlete. I was there on November 4, 2006 when five states united in an effort to achieve their dreams. I was there when the Dakota Ridge, Colorado girl's team defeated the greatest collection of girls cross country teams in one race in this currently unrecognized Rocky Mountain Region. This same team which finished only 3rd in their division at the Colorado State Championships never gave up hope, ambition, and in my humble opinion, fought with a spirit to compete at Nike Team Nationals. I was also there when their efforts were ignored and their dreams stayed with them in Colorado. It was for this passion BorderChallenge was created.

I believe there is something more to the sport of competition than being a track guru, self proclaimed or acclaimed editor, or for that matter those on "The Selection Committee", the spirit of passion, heart, never giving up, always looking forward, and achieving the impossible in the face of tremendous odds that exemplify the sport of cross country. How often have teams been favored at State Championships only to lose to a dark horse? Dakota Ridge was all of this; as a result I created with the help of many, many passionate fans, coaches, city officials, and those within "The Industry" a system I felt was more perfect.

Unfortunately, circumstances beyond my control, beyond our control have stopped our dream from becoming a reality this year. For these very, very unfortunate reasons we have been faced with the personally saddening decision to cancel the 2007 BorderChallenge Event. I personally apologize to the competitors, coaches, race directors, and those personally invested in this event. This is a disheartening turn of events that is a set back.

I would like everyone to know I am not finished. We will try to overcome these setbacks and provide an event for 2008. Through this tremendous work I have realized one thing---a fair system is possible and those in charge of the current systems have the power to change.

Sincerely and with Warm Regards,

Aron Taylor President - BorderChallenge aronmikhaeltaylor@hotmail.com

*******

atf newswire, is published by shooting star media, inc. all rights reserved.
-- Larry Eder
Group Publisher, Shooting Star Media, Inc.
President, Running Network, LLC
http://www.shootingstarmediainc.com
http://www.runningnetwork.com
www.runblogrun.com
digital issue: http://www.flipseekllc.com/ATFguide.html
Office: 920.563.5551, ext. 112
Fax: 920.563.7298
Mobile: 608.239.3785
larry.eder@gmail.com


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