Tommorow morning, in the cozy college town of Eugene, Oregon,
something
extraordinary will be happening. Nearly 15,000 track fans, real
track fans,
will be going to the one meet that they attend each year---the Nike
Prefontaine
Classic.Tommorow, June 4, 2005, is the 30th version of the meet and it is one
week
and
30 years to the day that Steve Prefontaine died in an auto accident in
Eugene. The stature of the meet has added to the legend of Prefontaine,
and
vice
versa.
If one speaks to athletes of his generation, especially the guys who ran
against him,
their recollections of a 24-year-old, fun loving, fiercely proud and hard
working young
man. It gives the listener a better appreciation of the man and the
legend.
The facts are that Steve Prefontaine was a hugely talented runner, but
he
was also
a rennaissance man, a true combination of the profane and the
profound. His
few
TV interviews showed someone comfortable with himself, his jogging
around
the
Oregon track, at five minute pace, to his adoring crowd after a win,
showed
the
rockstar in Prefontaine, but it was his racing that showed the artist.
Artists are risktakers, for it is only in self expression that one drops his
or her trappings
or protective wrappings, and challenges the public to love or hate
the results of the act
of creation. Steve Prefontaine ran with abandon and his records, from 2k
to
10k
proved it. His races were his art form and the track was his canvas. His
style was
more of Jasper Johns than John Singer Sargent---he respected the
history of
his sport,
but he wanted to put his own interpretation on the sport. And, in his short
career, he
did.
The man who has added the most to the legend is Tom Jordan, the meet
director of
the Nike Prefontaine Classic. Speaking to Tom on a weekly basis during
the
spring
before a Pre Classic, one can hear the excitement growing in this meet
director's
voice as he brings in great athletes, one after another.
And do not underestimate the job---the position of meet director is tough.
Jordan has
lived through several US outdoor championships, several masters
championships and
30 Pre Classics. What is most comforting about Tom Jordan is that he
still
loves the
sport, still loves the meet and still praises the man whose memory keeps
him busy
most of the year.
This year's meet will have many amazing moments. Tom Jordan told
ATF last
week
that this may be the best Pre Classic ever. And it should be. On the 30th
anniversary
of Prefontaine's death, his memory and his legend continue to grow. A
TV ad
done
for Steve Prefontaine was narrated by Phil Knight, the co-founder of
Nike,
in only his
second voice over for a Nike ad ever. The print execution of the ad,
Pre-Rockstar,
as this writer calls it, shows a very 70s Steve Prefontaine, long hair,
long sideburns
and those eyes. The most piercing eyes, something that makes one look
away
from
the picture.
The Pre Classic is a testament to all a track meet can be, entertaining,
breath taking, and a
celebration of all that is good and noble about our sport, with alot of fun
mixed in.
From the two-mile tommorow to the women's hurdles, the Pre Classic
will be
unforgettable.
If one asks Tom Jordan about the meet, he always gives thanks to his
sponsor, Nike, and the support of John Capriotti, former college coach,
former college
distance
runner, and now Nike director of athletics. A man who has, under
contract,
the fastest
sprinters, most spectacular distance runners, and most amazing athletes
that could
showcase track and field. It is through this worldwide corp of athletes
that the Pre
Classic gets its fields. A field like this in any other meet would cost
several million
dollars.
If Pre were alive today, this writer suggested last week that after taking
a medal at the
10,000 meters in the 1976 Olympics, he would have probably gotten
into politics. His spirit can
be felt in the
stands at Hayward Field, and with Tom Jordan as the gate keeper, the
Pre
Classic
should go on for many years to come.